![]() ![]() How much does the TikTok Creative Challenge pay? If you meet these eligibility criteria, then you can enroll in the Creative Challenge today. Agree to abide by TikTok’s Community Guidelines for content.Interested in joining the TikTok Creative Challenge? To be eligible for this new monetization feature, creators must: Who’s eligible for the TikTok Creative Challenge? This means the Creative Challenge gives creators the opportunity to monetize their content creation skills rather than their audience, which could be an appealing alternative to some. The trade-off, however, is that creators using TikTok Pulse are agreeing to have third-party ads show up next to their content, whereas Creative Challenge enrollees aren’t obligated to share their submitted videos ads on their own profile. (It’s called a challenge for a reason!) The Creative Challenge asks creators to flex those content creation skills by creating high-quality, original video ads for brands, whereas TikTok Pulse lets top creators hang back and watch the ad revenue roll in. First, the Creative Challenge demands a lot more from creators than TikTok Pulse. So, the Creative Challenge sounds great, but how is it any different from TikTok’s other monetization features, namely TikTok Pulse?Įn bref, while TikTok Pulse allows creators to earn money through ads placed next to their content, the Creative Challenge allows creators to create UCG-style ads for brands. Let us know what you think in the comments! #TikTokUpdates #TikTokNews #Monetization #CreatorFund #CreatorNews #greenscreen ♬ Cruel Summer – Taylor Swift How is the Creative Challenge different from TikTok Pulse? Essentially, the Creative Challenge is a major win-win for both creators and new initiative ‘Creative Challenge’ expands TikTok’s monetization options for creators and further supports their income generation on the platform. This means creators get to flex their creativity and UCG skills - and earn cold hard cash - without having to bombard their following with paid content. Once they’ve been reviewed and submitted, the videos run as ads on TikTok’s For You Feed. Once they’ve submitted their ad and it’s been approved, creators can view the status of their submission, see its performance, and check their monthly earnings for the ad.Īccording to a press release, TikTok launched the Creative Challenge “to further recognize and rewards creators for their creativity and drive the value of their content.” And, in many ways, the TikTok Creative Challenge does give creators more creative freedom over their ads, allowing them to collaborate with brands in more authentic ways.įor example, one of the main draws of the challenge (after the money, of course) is that submitted videos aren’t displayed on the creator’s profile. Here’s how it works: Creators can browse through a list of brand challenges, select a challenge and read its brief (which outlines its rules and requirements and - most importantly - display its rewards pool), and then submit their video ad to the challenge. ![]() In a nutshell, the TikTok Creative Challenge is a new in-app monetization feature that lets creators submit video ads to brand challenges and receive rewards based on their video’s performance. So, let’s dig in! How does the TikTok Creative Challenge work? ![]() Very few alleged details were known back in April, but with the official launch, TikTok has shed more light on just how the Creative Challenge works. ![]() Back in April, influencer marketing expert Lia Haberman dropped the news that TikTok had been secretly running the UGC program for a few months, revealing details about the program as divulged by one of its enrollees in her newsletter ICYMI. But if you feel like you’ve been hearing about the program for a few months now, you’re definitely not mistaken. TikTok officially announced the launch of the Creative Challenge in late June. More specifically, it’s an exclusive UGC program that pays creators to create ads for brands on the platform. The Creative Challenge is TikTok’s latest monetization program. ♬ original sound – TikTok Newsroom What is the TikTok Creative Challenge? Creative Challenge⭐️ A new way for creators to collaborate with brands with full creative freedom! We’re excited to continue recognizing and rewarding creators for their creativity through this new in-app feature. ![]()
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